Product designer based in Copenhagen, with 13 years in digital. I take products from concept through UX and UI to design systems, most recently in banking and finance.

sapa_me

For many years I worked project by project at agencies, across banking, fashion, retail and industry. In 2024 I moved into product design, where I work in longer cycles, iterate continuously and collaborate across disciplines. Having worked both ways, I know how the way a team works shapes the product it makes.

Skills

Concept Development

Digital Design

UX / UI Design

Visual Design

Prototyping

Selected clients

The Danish National Bank

SAMSØE SAMSØE

Komponent

Sydbank

Netto

Vestas

Kop & Kande

Aimpoint

Bdr. AO Johansen

Work experience

Netcompany Banking Services

IMPACT

AKQA

DIS/PLAY

Hatch & Bloom

Wemind

My time off screen

Outside of work I take photos. It’s just for me, in my spare time, but it keeps me looking closely at light, composition and detail.

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My work believes

I see the designer as a connector: someone who bridges the creative, the business, the client, development and, most importantly, the end user. That’s why I work close to everyone in a project.

I don’t believe in the big one-time sign-off, where everything is approved after one or two meetings. I’d rather work in smaller sessions and align on partial deliverables with everyone along the way. Continuous conversation keeps everyone’s needs and goals in sight.

Design is never done. Good results are rarely the first attempt; they are shaped and refined along the way.

My values

I do my best work on complex problems, turning them into solutions that make sense for the people using them. To me, creativity isn’t novelty for its own sake. It’s understanding people, needs and context, and making the complicated feel clear.

I want design to be met with curiosity and respect: that the intention behind a solution is understood, and that we share responsibility for bringing it to life. That takes honest questions instead of assumptions.

I need room for focused deep work as well as collaboration, and a life beyond work. Quality and ambition last longer when wellbeing is part of the plan.

Design is never done. It just gets better.

Let's build it together.

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