SAMSØE SAMSØE
Art Direction, UX/UI, Design, Responsive Design

Case description
In this project, I developed a complete e-commerce solution for SAMSØE SAMSØE, where the design balanced a bold, confident visual identity with delicate, refined details.
The big and bold concept was expressed through the imagery, typography, and layout to evoke a strong sense of fashion. The more fragile elements were reserved for the commerce experience, aiming to create a calm and effortless shopping flow. This balance allowed for a rational, easy, and quick shopping experience.
The goal was to design a digital experience that captured attention through striking visuals and typography while conveying the brand’s sophistication through subtle interactions and elegant nuances.
The result was a platform that showcased the collections in an inviting and distinctive way while maintaining an intuitive and seamless user experience.





























Lets connect
I am an experience designer with base in Copenhagen.
I work with digital concepts, and bring them to life with visual design, UX and prototyping. I believe in close collaboration with the clients, strategist and developers, to meet the wants and needs of the clients and the end users.